May 9th was Vine’s 100th (day) birthday, and in its old age we are reflecting on its time with us. During its first 100 days, they made some small, yet necessary changes: integrating hashtags for better content discovery and making sharing easier by allowing users to embed their six-second masterpieces anywhere.
Gifs have been around almost as long as the internet, but in 2012, they became the online social currency of choice. “GIF” was Oxford Dictionary’s 2012 ‘Word of the Year.’ So, when UNIQLO wanted more newsletter subscribers for the holidays, they knew just the thing to give - a joyful, custom GIF plus a reward reward to make holiday shopping on UNIQLO.com even better.
Some major updates are coming to YouTube brand channels next week. This means all brands must complete migration to the new YouTube Channel by May 15.
Why is this happening? You Tube’s One Channel is designed to help brands cultivate a long-term audience. The updated interface includes a variety of new functional elements:
Last week, Syncapse brought to the “value of a fan” conversation back to the table with an in-depth look at 20 different brands. Through their research, they defined the average value of a fan as $174.17, but there is value that cannot be translated. Since the beginning of brands’ presence in social media, the ROI has always been questioned. Fans are definitely important. They are self-proclaimed evangelizers that make and keep social “social,” but how do we make our fans more “valuable” as they engage and talk about our brand?
Sometimes Real-Time Marketing Means Saying NOTHING.
There was a lot of scolding, eye-rolling and analysis around social media tactics on Monday, after the Boston Marathon bombing incident. Brands promoting “Blow Out Sales!”, “LOLs” and other marketing messages around the flood of emotion and news around the bombings may have damaged reputations due to carelessness. Some brands (well, too many) also added obtuse noise to the outpouring of support for the victims and city of Boston.
The fifth annual Shorty Awards was held Monday night at the Times Center in NYC.
The Shorty Awards honor the best in social media; recognizing the people and organizations producing real-time content across Twitter, Facebook, Tumblr, YouTube, Foursquare and the rest of the social web.
Our creative and social team’s work on Nike Women’s #maketherules campaign won “Best Use of Social Media for Sports” – honoring the most creative and effective use of Twitter, Facebook or other social channels for sports. Other finalists included Miller Lite, Red Bull, and Major League Baseball. Award winners were determined by a group called The Real-Time Academy of Short Form Arts & Sciences. For more on the campaign, see below.
#MAKETHERULES
The long-awaited Facebook Phone was recently unveiled and it has some people concerned and confused. The phone — more accurately, the new Android Home screen takeover — will provide users with constant social media notifications on their phone homescreens.
I’m wondering what constant notifications will mean for the long term? It has become commonplace for people to mill around like zombies, gazing at devices, often missing out on the world around them completely. Will having a more immersive Facebook experience really be all that helpful? I know some might look at this as an innovation, or even a step forward for Android. This leads me to some words directly from Zuck himself – “You’re going to be able to turn your Android phone into a great social device,” Zuckerberg said at the unveiling. “Our phones today are designed around apps, not people. We want to flip that around.”
Occasionally humor and influential people come together for the benefit of big brands, and sometimes we social media practitioners get to help facilitate the process. Our most recent success on this front was the identification of Weight Watcher’s new online voice in the person of Ana Gasteyer, SNL alum and current star of “Suburbatory.” What happened?
(image source: http://www.engadget.com/2013/03/12/ftc-your-mobile-and-social-media-ads-still-need-disclosures)
This just in: the FTC has released updated disclosure guidelines that impact digital and social advertising. Effective immediately, these new guidelines are intended to help consumers better recognize and understand disclosures from marketers online prior to their decision to buy. In essence, they will help to ensure endorsements are truthful and not misleading, ads are clearly and conspicuously disclosed, and the connection between an endorser and the marketing of a product is easily understood by users.
Specifically, brands must abide by the following social media disclosure guidelines moving forward:
Twitter is turning 7 today! While in digital years that makes this platform practically middle-aged, Twitter has proven its resilience with tremendous growth since launch in 2006. Twitter now boasts over 400 million Tweets each day and has become our global live feed for everything from revolutions to the Olympics.
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