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Facebook’s WhatsApp Acquisition: What are the Implications for Marketers?

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(image via Mashable)

As you may already know, last week social network giant Facebook revealed its massive $19 billion-dollar cash and stock purchase of WhatsApp, a widely popular mobile messaging app with more than 450 million users worldwide. According to an official press release from Facebook, the platform believes its WhatsApp acquisition will “accelerate Facebook’s ability to bring connectivity and utility to the world.” 

On that note, Razorfish has several key takeaways around this acquisition, and why it’s relevant to brand marketers: 

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Please Meet LinkedIn’s Showcase Pages

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Last week, LinkedIn announced via their blog that they are launching a new product called Showcase Pages.

According to them, Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit, or an initiative, following a Showcase Page will provide users the updates they are most interested in.

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Twitter Mobile Search Just Got A Lot Better

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Let’s face it, Tweeting from your mobile device is still pretty cumbersome. Luckily Twitter made things a little easier this week with the addition of more sophisticated search filters. 

This new functionality will affect its mobile apps for Android and iOS and will include:

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We love Tumblr But…

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We love Tumblr. We really do. But when we came across this post on Mashable today, we had to share their insights. We feel your pain.

  • Add a chat feature
  • Add tag blocking (see below example!)

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A Social Halloween

Us Fish love Halloween. But us social folks came across a very special costume…. check it out after the jump….

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Oct 7

Nielsen Twitter TV Ratings are out! And they are not helpful (yet)

Nielsen and Twitter have released their first rankings of TV Shows that are meant to show the reach of TV-related conversation on the popular micro-blogging tool.

The immediate takeaway is that there is almost no overlap between the shows that are most-tweeted and the highest rated shows.

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Spotify Inviting Brands to Help Build Community around Music

Spotify is evolving. AdAge recently reported that Spotify is in talks with brands to beta-test a “follow” feature so that marketers can push content like branded playlists to the music-streaming service’s users. AdAge describes the feature as the Spotify equivalent of a Facebook page or Twitter account.

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Sep 6

What You Need to Know Now: Facebook’s New Promotional Guidelines

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(Take a moment. Feel this excitement.)

We’ve all been incessantly tapping our feet in anticipation of this monumental change - and now, after our feet have made sizable, potentially dangerous holes in the ground, Facebook has granted our longstanding wish. 

Last week, the social network announced that they are softening their promotional guidelines. That means that you, as a brand, no longer need to go through an app to administer a promotion (yes, it’s true. Take a deep breath. This. is. happening.)

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VINE’S DEBUT AT THE 2013 MTV VIDEO MUSIC AWARDS

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Twitter understands its role for in-the-moment events and knows that video can make that role even more significant. Enter Vine.

Twitter worked strategically with MTV to highlight and utilize Vine content during last week’s VMAs.

Vine was a hit, giving Twitter users rich and unique content that they couldn’t get anywhere else.

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Aug 7

Get Ready for Facebook Trending Topics

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Just getting used to Facebook Hashtags? Get ready for Facebook Trending Topics!

Facebook started experimenting with its own version of trending topics on Wednesday. Facebook confirmed the news to Mashable in a statement:

"Today we started running a small test that displays topics trending on Facebook," a Facebook rep told Mashable. “It is currently only available to a small percentage of U.S. users who use Facebook’s mobile web site (m.facebook.com) and is still in very early stages of development.”

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