As technology continues to permeate our lives, so does the need for deeper, richer experiences that connect us to our favorite content and the conversations surrounding them. Before when we wanted to have a discussion about a TV show in real time, we’d have to be in a room full of people. Ugh…the dark ages, right? Now with apps like ConnecTV and IntoNow you can use your iPad as your second screen social companion to not only stay connected with conversations happening around a particular show, but to influence friends with your programming choices by sharing it via your social channels.
Let’s not get ahead of ourselves; this technology has a much humbler and more applicable use for casual users. IntoNow, an app that behaves like Shazam for TV, shares what I watch on my Facebook Timeline. GetGlue, which is superior in terms of gamification and cable-network connections, also shares the same information as IntoNow with my social sphere, but content must be checked into manually. IntoNow took it a step further with their iPad app by feeding in relevant media from Twitter and Yahoo, its parent company. ConnecTV now hopes to take this conversation around content even further.
Launched earlier this year, in beta, ConnecTV aims to use your iPad or computer’s microphone as your way in to the conversation by serving up relevant data about what you’re watching in real time. They also have grand plans to incorporate more local content and have the attention of broadcasting groups like Hearst Television, Meredith Corp., and Cox Media Group.
While it’s still in its infancy, this category holds a tremendous amount of potential for users with insatiable thirsts for knowledge as well as for advertisers looking to offer unique experiences.