On Tuesday, Twitter announced they are jumping on the visual bandwagon by allowing users to significantly revamp their profile by allowing header photos, in addition to a few other modifications for your scrolling ease. In our picture-gazing culture, Twitter is allowing users to have a more gallery-like experience within their platform. So what’s different? Here are 4 Twitter updates you should know:
- Header Photo. Twitter now allows a beautifully sized 1252 pixels x 626 pixel image placed front and center above your tweets. This image is brilliantly displayed across the iPad, iPhone, and twitter.com. Also, Twitter automatically overlays your profile pic, name, twitter handle, bio, and website so those do not need be incorporated into your Header Photo.
- Photostreams. Users now have easy access to your photos without having to dig deep for links. Images humanize your brand so it’s important for users to be able to quickly scroll through posted images and easily conceptualize what your brand is all about. In addition, now when you click on a tweet on your iPad, the tweet and linked images will expand underneath the tweet.
- Background Photo. This isn’t a new feature of Twitter, however it should be top of mind because this background photo should play nicely into the new Header Photo.
- App-Friendly. Because of our increasingly mobile culture, Twitter has revamped their mobile strategy by introducing an iPad app and all visual changes mentioned above will be reflected in both the iPhone and Android apps, in addition to twitter.com.
What do you think of the new Twitter updates? Will it make it easier for your brand to convey their message with more visuals?
Sima Thakkar is a Senior Strategist at Razorfish in Austin. In addition to her work, she is sitting on a gold mine of cleverly named unused URLs that might be available for sale. You can follow her on Twitter at @goodindiangirl