Delta Air Lines Looking Good in Pink

Just in time for Breast Cancer Awareness month, Delta was looking for a way to amplify its existing partnership with the Breast Cancer Research Foundation (BCRF). The result? The Delta “Clicks for the Cure” Like drive!

For the month of October, Delta Air Lines will be donating $1 for every new Like to the Facebook page, up to $50,000. To educate our fans on other ways they can help support BCRF through Delta, we built an experience that allows our fans to see Delta’s existing efforts and take their own action. From downloading pink-themed Delta-branded photo assets to facilitating donations directly from the application, the Clicks for the Cure tab provides an additional resource to share and engage with the brand.

At the half-way point, the campaign has already demonstrated its power to connect with the community, with posts generating more than 55,000 Likes and 5,000 shares so far. Be sure to ‘LIKE’ the page and share it with friends and family to help Delta reach its goal!

Danny Cox is a Social Media Coordinator in Chicago. When he’s not helping Fortune 100 brands kick cancer in the face, you can see the occasional quip, observation or news story on his Twitter feed (@DannyCox) OR see what it’s like to view the world through his eyes via Instagram (@dannycoxdidit). So long, and thanks for all the fish.