Melding the Digital and the Physical
Chances are, you’ve heard of NFC. However, you might not understand what it does or why it may be important. NFC stands for Near Field Communication a technology imbued in a small number of Android smart phone devices. That “small” number is soon poised to change however as Samsung is set to release its Galaxy S 3, its latest and most powerful smartphone, with full NFC capabilities.
Samsung’s new phone begins the era when all new phones will be embedded with NFC, including the iPhone 5 in the near future. NFC enthusiasts are salivating over a future where things like credit cards, bus passes, house keys, and parking meters will all be completely hands free, their data emanating through to a smart phone radio signal faster and more efficient than anything Bluetooth or Wi-Fi could provide. Apps like Google Wallet, Social Passport, Paybyphone, Farebot, Mastercard Paypass, and many others will make all this convenience possible, all while providing digital (and traditional) marketers hundreds, if not thousands, of new ways to reach our audiences.
