In February, Facebook reported only 16% of a company’s fans will see a branded post in their newsfeed organically. The announcement was made in an effort to gain traction for Facebook’s new reach generator that guarantees 50% of fans will see a branded post each week. The caveat: marketers have to pay for the increased exposure.
In order to supplement Facebook’s organic reach potential, brands are starting to migrate to a number of different social properties. With that goal in mind, many are beginning to see value in the customizable blogging platform Tumblr to increase their brand’s social footprint.